Online Only

Mastering Instagram Art Sales 101: Campaigns & Tactics

Entry Dates 4/25/24, 1:00 PM - 4/11/24, 1:00 PM 31 Days Left
Entry Fee? Yes
Contact Information

Louise Minnaar

85 Great Portland Street
London --Non US State-- W1W 7LT United Kingdom


Join the Visual Artists Association for an enriching online Masterclass special, tailored for artists of all levels seeking to navigate selling art on Instagram. Would you like to learn how to make art sales easier on Instagram? Do you wonder how artists make a consistent living on social media?

Learn what, when, and how to post with the help of social media expert, Alex McCann, professional artists Karen Turner and Amy Jobes. In this exclusive online masterclass, we will be covering the best ways to develop flash sale campaigns, flawless branding, and build a following. By developing a unique and compelling voice, digital storytelling will help you connect with audiences better than before. A thriving artist career is at your fingertips.

In this online session, we will be covering:

How to create campaigns that generate art sales
Why personal branding is effective
Insight into social media reels
Storytelling and communication on social media
Actionable points for artists to implement immediately, and start selling.

Our host for this event is Karen van Hoey Smith. Karen has experience as an Artist Manager, Auctioneer, and consultant expert. With a successful history as an Art Broker, Karen has extensive experience working with galleries, which makes her the perfect host for this event.

Alex McCann

“With over 15 years' experience of Social Media & 21 years' experience of online marketing in other companies, clients come to myself when they want a veteran rather than a rookie.” - Alex McCann

A 21-year marketing career, working with clients like the BBC, Manchester City FC, Costa Coffee, Selfridges, Manchester Arndale, NHS, University Of Manchester. Working with clients across the UK, America, Australia, New Zealand, Dubai and Europe. And speaking in venues such as Birmingham NEC, the NIA, Eventcity, The Lowry.

Amy Jobes

Amy Jobes is a contemporary landscape painter based in North Devon. Amy has previously worked with the likes of Echo Beach Gallery, Artists & Illustrators Magazine, and even the VAA as a speaker at our ‘How to Build a Small but Mighty Artist’s List’ Masterclass. She has been a self-employed artist for ten years- taking the leap in 2012. Amy has now joined the Visual Artist Association as an Artist Mentor alongside Karen van Hoey Smith.

Amy's Instagram handle:

Karen Turner

Renowned artist Karen Turner, winner of the prestigious VAA Professional Artist Award and the Dubel Emerging Artist Prize. Karen has over 11,000 followers on Instagram. Karen Turner’s works have been published notable magazine and online sources including Beautiful Bizarre Magazine, Create Magazine, Art Seen, Women United Magazine, The Huts Magazine, All She Makes Magazine, Art Plugged, Arts to Hearts Magazine, Modern Renaissance Magazine, Absolutely Magazine, Places and Faces, London x London, Norfolk Magazine, Folk Features, The Ministry of Arts Podcast, Women United Art Podcast, The Artful Podcast and Portraits for NHS Heroes from Bloomsbury Publishing.

Karen's Instagram handle:

Piers Phillips

Piers Phillips has always had an eye for detail. Originally studying Interior Architecture and Design at Nottingham Trent University, he moved to London to find work with some of the bigger interior design practices in the city. Though he enjoyed his ten years in interiors, he found himself coming back to art. Speaking to the pioneer behind the pieces, we were reminded that being based in Grimsby doesn’t need to be a barrier to success. Through hard work and clever marketing, Piers Phillips joins many local heroes running a global business from right here in downtown Grimsby.

Piers has an Instagram following of over 100,000.

Piers's Instagram handle:

As a valuable supplement to your learning, all attendees will receive an exclusive PDF guide packed with additional resources and tips. This will include 20 Instagram post prompts so you know how to attract sales.

The registration fee for this webinar will contribute to supporting the Visual Artists Association’s initiatives to provide resources and support for artists worldwide. Free for Premium Members, 10% discount for Standard Members, and £19.99 for non-members.

Don't miss this opportunity to gain invaluable knowledge and propel your artistic career to new heights. Spaces are limited. We look forward to seeing you at the Masterclass!